Friday, 15 June 2012 — 19:00h
TRINITY MUSIC present: THE TREATMENT
at the Diamond Lounge
THE TREATMENT will have their debut album, ‘This Might Hurt’, released through the Spinefarm label; the album (including bonus tracks) will be released on September 9th 2011.
Produced by Airrace guitarist/songwriter Laurie Mansworth and mixed by Tony Newton at Iron Maiden main-m an Steve Harris’ Barnyard Studio in Essex, this debut release features 11 original compositions (the likes of ‘Departed’, ‘The Doctor’, ‘Nothing To Lose But Our Minds’ and ‘Drink, F**k, Fight’), plus a cover of ‘Road Rocket’, a song originally recorded by early-’80s UK rockers More.
A five-strong outfit based in the Cambridge area of the UK, The Treatment may still be tender in years, but their influences are largely drawn from the truly classic names of the hard rock genre – the likes of AC/DC, Thin Lizzy, Def Leppard, Aerosmith and Guns n’ Roses; add to this a deep and collective regard for the works of the Clash, the Pistols and early Dr Feelgood (they are called The Treatment, after all!), and you have a band who may look as though they’re barely into long trousers (drummer Dhani Mansworth, son of Laurie, turns 18 this summer), but whose music is all about big hooks and confident swagger; about energetic, well-crafted compositions, plus the sort of low-slung, in-your-face attitude that has excited rock fans the world over for the past four decades.
In short, classic sounds filtered through young hearts an’ minds.
“You know, we listen to rock music from all eras, and some current bands too,” explains lead guitarist Ben Brookland. “But it’s the classic rock bands that we all grew up loving, it’s the music that got passed down to us, and it’s truly timeless stuff…”
With a run of shows with Black Stone Cherry now complete and first single/video ‘Drink, F**k, Fight’ lined up for release on July 25th, The Treatment – vocalist Matt Jones, rhythm guitarist Tagore Grey, bassist Swoggle, plus the aforementioned Dhani and Ben – will spend the next few months building their profile both at home and abroad, with a number of UK festivals already confirmed (Sonisphere and High Voltage in July, Devon Rox in August and Hard Rock Hell in December), and debut trips to both Germany and Japan being planned…
“Our goal is to take this as far as we can,” says Matt. “We’re all driven and dedicated, so the sky is the limit in our minds...”
At a time when so much rock music is defined according to a specific genre or sub-genre, it’s refreshing for a new group to come along who are both happy and proud to be called simply ‘rock’; a group unashamedly inspired by an era when rock bands looked like rock bands and were generally intent on causing a stir (both onstage and off); an era when the lifestyle was important, when music was everything and vinyl was king.
Enter The Treatment: Just what the doctor ordered.